Photo Courtesy of Tape Theory
When Kanye West proclaimed that he didn’t like books much, he didn’t know that big time design firm Poolsidesign and director Yuichi Uchida were busy finishing up a text-heavy video for Nite Club’s cover of his tune “Good Life.” The clip, from the point of view of Nite Clubber Richard Spitzer’s cat named Techno, also stars the feline.
“We came up with this vision of dream chasing through the eyes of a cat,” says Spitzer. “We follow his journey to create music that communicates with the universe. Like this video, remaking ‘Good Life’ took me on a path that starts out on the street corner then ends up high in the cosmos.”