OK Go will premiere its latest video, “End Love,” at the Bonnaroo Music & Arts Festival this Saturday, June 12th, at the Lunar Stage at approximately 1:20 p.m. EST – just before the USA/England World Cup game. “End Love” will be the first video ever to premiere at the festival.
The new video will go live next Tuesday, June 15th, at www.okgo.net. OK Go encourages fans to check it out and embed it wherever they please. Details regarding a special “End Love” contest will be announced on the band’s website next week. “End Love”is the latest in a series of videos the Grammy-winning band is creating to accompany the songs on its album, Of The Blue Colour Of The Sky. Like OK Go’s previous clips, “End Love” was shot in one take – but in this instance, the take was 21 hours long. Using time-lapse photography, it follows the band from one day to the next, as they unfurl their sleeping bags at a park near their hometown of Silverlake, CA and kick up their heels the next morning with a group of volunteer dancers.
OK Go, the most-downloaded band ever, will re-release Of The Blue Colour Of The Sky, on June 29th on its own label, Paracadute. It will be distributed in the U.S. by RED, a division of Sony Music Entertainment that is widely recognized as the industry leader in music distribution and artist development, and by ADA in the rest of the world.
“We are thrilled to have OK Go and their label Paracadute in the RED family,” says Bob Morelli, President of RED. “The band is an incredibly groundbreaking cultural phenomenon. The massive success of their ingenious viral videos and innovative live performances is truly unique. We look forward to a wonderful partnership and great sales success together.”
To celebrate the re-release, OK Go is adding two new tracks to Of The Blue Colour Of The Sky– Passion Pit’s remix of current single “This Too Shall Pass,” which was NME’s Download of the Day earlier this year, and “Louisiana Land.” The latter song was inspired by the time the band spent in New Orleans, recording You’re Not Alone with Bonerama, an EP that raised more than half of the money needed to build soul legend Al “Carnival Time” Johnson’s new home in New Orleans after the levy failures that followed Hurricane Katrina.
“This Too Shall Pass” is currently climbing at radio, where it was just added by Atlanta’s WNNX (99x) and Denver’s KTCL. It’s already become the fourth most played song by the band at radio and its third single to debut on the U.S. Alternative chart, after “Here It Goes Again” and “Get Over It.” The band made two videos for “This Too Shall Pass”- a live version filmed with 130 members of the Notre Dame marching band and a second clip, which was shot inside a Rube Goldberg machine created by OK Go and Syyn Labs engineers. The latter, which CNN said “may be the most mesmerizing music video of the year,”has garnered nearly 14 million views and is the #1 Top Rated (All Time) music video on YouTube. Just last night it picked up “The Audience Choice” award for Viral/Web Film at the 2010 AICP (Association of Independent Commercial Producers) Show & NEXT Awards at the Museum of Modern Art in New York City. “This Too Shall Pass (Rube Golberg Machine)” is now a part of the archive of the Department of Film at MoMA.Fans can now embed both versions of “This Too Shall Pass” as well as “WTF?”and post them wherever they like on the internet or view them on mobile devices.
Of The Blue Colour Of The Sky, the follow-up to 2005’s Oh No, debuted in the Top 40 of The Billboard 200 earlier this year and earned a 4 ½ star review from Alternative Press, while Spin hailed it as “ambitious” and absolutepunk.net pronounced it “wholly triumphant.” It was produced by ex-Mercury Rev member David Fridmann (Flaming Lips, MGMT).
OK Go – comprising Damian Kulash, Tim Nordwind, Dan Konopka and Andy Ross – is currently on tour. In its recent appearance at Maker Faire, an event sponsored by Make magazine that celebrates DIY scientific efforts,the band utilized water immersion devices to perform underwater. OK Go will play a slew of festivals both here and abroad over the summer. They’ll also perform at the 6th Annual Switchfoot Bro-Am presented by Hurley. Held June 26th in Encinitas, CA, the event benefits San Diego-area chapters of StandUp For Kids, a national nonprofit volunteer outreach organization dedicated to making a difference in the lives of at-risk, homeless, and street kids. OK Go will play the closing day of the inaugural Life Is Good Festival on September 12th. Set to take place in Canton, MA, a suburb of Boston, the multi-faceted event combines world-class headliners, popular developing bands and the top children’s artists working today. It aims to raise $1 million for kids facing life-threatening challenges through the Life is good Kids Foundation.
OK GO – UPCOMING 2010 TOUR DATES
Date City Venue
6/11 Manchester, TN Bonnaroo Music & Arts Festival
6/19 Minneapolis, MN Rock the Garden Festival
6/25 San Jose, CA Left Coast Live
6/26 Encinitas, CA 6th Annual Switchfoot Bro-Am
7/9 Edmonton, AB Starlite Room
7/10 Calgary, AB Calgary Stampede
7/22 Livorno, Italy Italia Wave
7/24 Nottingham, UK Splendour Fest
7/25 Manchester, UK Manchester Academy 3
7/27 Bristol, UK Fleece
7/30 Matlock, UK Y Not Festival
7/31 Penrith, UK Kendal Calling
8/6 Providence, RI WBRU Summer Concert Series
8/14 Bangor, ME KahBang Festival
8/20 Biddinghuizen, The Netherlands Lowlands Festival
8/21 Hasselt, Belgium Pukkelpop
8/24 Helsinki, Finland Tavastia
8/25 Oulu, Finland Oulu Music Video Festival
9/12 Canton, MA The 2010 Life is good Festival at Blue Hills
10/29 New York City, NY Terminal 5