Song of the Day: “School Friends” by Now, Now

Photo by Mike Vorassi
Today’s song is “School Friends” by Now, Now. This song is off their sophomore album Threads which was released last March on Trans- Records. Threads is the culmination of a long journey that began nearly a year ago at SXSW 2011 when they developed a friendship with Trans- founder and Death Cab For Cutie guitarist/producer Chris Walla. Later that summer the Twin Cities trio hopped in their van and drove 1800 miles cross country to record with producer Howard Redekopp (Tegan and Sara, New Pornographers, An Horse) in Vancouver. The initial reaction from fans and critics alike has been overwhelmingly positive and has left the band excited for the year to come.

After a stint at SXSW last month, the band is currently on national tour with The Naked & Famous and Vacationer (see dates below).

Listen below and for more information on Now, Now check out their official website, MySpace, Facebook, and Twitter pages.

13 – Milwaukee, WI – Turner Hall Ballroom*
14 – Madison, WI – Majestic Theatre*
15 – Chicago, IL – Vic Theatre*
17 – Kansas City, MO – The Midland Theatre*
18 – Denver, CO – Ogden Theatre*
19 – Salt Lake City, UT – The Depot*
21 – San Francisco, CA – The Warfield*
23 – Portland, OR – Crystal Ballroom*
24 – Seattle, WA – Showbox Sodo*
25 – Vancouver, BC – Commodore Ballroom*
26 – Vancouver, BC – Commodore Ballroom*
27 – Spokane, WA – A Club (HEADLINE SHOW)

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