Today’s song is “I Don’t Care” by the March Divide. Led by artist Jared Putnam this San Antonio, Texas native is back with a new single that will pep up you Monday morning!
This is the first track from his upcoming fourth album from Anticipation Pops due out August 24th via the artist’s recently co-founded Slow Start Records label. Produced by Mike Major (At The Drive In, Sparta, Gone Is Gone) this album has been called Putnam’s best work to date, mostly because the ten songs here reveal a greater emotional depth, along with performances, and lyrics, that go beyond anything that Putnam has offered up before. Perhaps his near-manic recording and touring schedule was prologue that has led to the relatable sensitivity that is this album.
Putnam says of the tune, “I think there’s something really special about a two-minute pop song, it’s like a shot of adrenaline. Writing a song like that is like a flash. It’s a slow build of liberation and confidence, expressed in two minutes.”
“This record feels like a new direction,” Putnam says.
Putnam claims that the work on Anticipation Pops represent a thematic “consistent inconsistency,” different from his more planned past albums. And while he dials that back when he agrees that the album is cohesive, he’s either being modest, or is far enough outside of his comfort zone now not to notice that Anticipation Pops is actually his most thematic record of all.
Writing ten personal songs from a unique perspective, but relatable to everyone, is an artistic goal most songwriters never achieve. Putnam affirms that he made Anticipation Pops by deciding, “this is what I’m doing, take it or leave it.” Apparently he didn’t know that the result would be the work his fans can care for most of all.
This song is available now along with digital, CD and vinyl pre-orders at Bandcamp.
The March Divide – Live
6/30/2018: San Antonio, TX @ Fralo’s Pizza
7/28/2018: San Antonio, TX @ Fralo’s Pizza
8/24/2018: San Antonio, TX @ Ventura (Record Release Show)
8/25/2018: Wichita Falls, TX @ Mustang Bar
9/8/2018: El Paso, TX @ Monarch (Record Release Show)